Cherry Sales Associates is a manufacturer's rep organization serving the heavy-duty trucking industry. We represent top-tier manufacturers and build the partnerships that move their products.
Cherry Sales Associates, Inc. is a trusted manufacturer's rep agency with decades of proven success in the heavy-duty trucking industry across the Southeast. Our team brings deep product knowledge and strong relationships with OEMs, truck dealers, heavy-duty distributors, upfitters and end users.
We represent our principals with professionalism and integrity, and we work to be a valuable resource to every customer we serve.
Our team goes beyond traditional sales with value-added services: trade show representation, fleet spec sales and data-backed market analysis, plus proactive communication and hands-on support.
We don't just represent products. We build market momentum and long-term partnerships. Every year we craft sales and marketing strategies by principal and region.
We specialize in the heavy-duty truck parts and truck equipment market, serving a wide range of transportation disciplines. Our reps train and educate distributors, create demand at the fleet level and help partners win in the field.
We represent more than manufacturers. We represent trust, performance and growth. Our mission is to deliver expert sales representation for top-tier manufacturers across the Southeast, while creating real value for our customers and a fair return for our team.
Support them with insight, responsiveness and results.
Champion quality products with professionalism and purpose.
Grow through integrity, collaboration and shared success.
The product lines we represent fall into these categories.
Multi bars, cargo bars, decking beams, ratchet straps, logistics track, winches. Insulated and return air bulkheads, refrigeration chutes and adapters, trailer curtains. Cab racks, enclosures, tool boxes, hose racks.
Interior, exterior, lighting, steering wheel, driver convenience, wheel accessories, electrical.
Grills, headlights, mirrors, reservoirs, fenders, grill guards.
Asphalt and aggregate.
Spring engaged fan drives, fan blades, viscous fan drives, two-speed fan drives.
Injectors and pumps.
Tubing, mufflers, clamps, elbows, chrome stacks, DPF, DOC, sensors.
Air products, electrical products, hose support products, fuel system products, fittings and hardware.
Pintle hooks, king pins, tow rings, dual purpose hitches, tow hooks, D-rings.
Stop/tail/turn, marker lights, work lights, cargo lights, warning lights, head lights. Incandescent and LED.
Starters, alternators, wiper motors.
Warning lights, work lights, mudflaps, triangle kits, vision and camera systems, mirrors, back up alarms.
Heavy-duty truck seats, seat covers.
Wheel seals, hub caps, locking nuts, spacers and bearings.
We cover Alabama, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Virginia. With boots on the ground in key markets, we respond fast to customers and principals.
Headquarters, staffed with full-time customer service
Sales office
Sales office
Sales office
Over four decades in the heavy-duty truck and trailer industry. He has led Cherry Sales since 1991 and previously held general manager, product manager, production manager and sales roles at Donovan Enterprises.
Over 40 years in the industry and with Cherry Sales since 2006. Earlier roles at Warren Truck & Trailer, The Heil Co., Ingram Equipment and Waste Away Group.
Over 25 years in heavy-duty truck and trailer equipment, with leadership roles at MHC Kenworth and Powertrain Inc. in parts, service and truck sales.
15+ years in automotive and heavy-duty markets. Former Director of Operations at Low Country Fleet Services, with earlier roles at Cintas, MHC Kenworth and O'Reilly Automotive.
Started in inside sales administration at Cherry Sales. Before that he worked at Rush Truck Center in Columbus, Georgia, in parts counter and warehouse roles, and earned an Excellence Award.
With the company since its founding and Office Manager since 2020. She runs day-to-day office operations and supports the outside sales team, including commission reconciliation and customer service.
Works with Sissy on customer service and support for the outside sales reps. Send orders to the inside sales team at the address below.